Adam Lamagna: The Formula for Custom Proposal Writing

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December 7, 2016

There’s so much mystery around web proposals. They’re hard to categorize, right? Are they a just a formality? Or should you put in the 40 hours it’s going to take to write a custom proposal? How can you write better ones? These are all good questions, and I’m hoping to provide some answers!

Web proposal writing is probably one of the most daunting, yet creative, activities one can do in the tech space. In the technology industry, especially in WordPress, so many agencies and freelancers compete for business. Your proposal is either the gateway to a successful project, or the precursor to a resounding “thanks, but no thanks.” Writing good web proposals is a must. Writing good custom web proposals can reinforce a client’s decision, make you stand out from the competition, and even get a prospective company to pay more money.

Proposal writing is a journey of discovery, understanding, mapping the right solution, and giving your potential client something to get jazzed about. I’d like to walk you through the blueprint for writing custom web proposals that’s been effective for me, and show how you can apply these principles to your own process. In addition, I’ll also talk about the proposal flow, text-heavy vs. image-based, the use of nomenclature, and linking benefits to their technical counterparts. If you write proposals in any capacity (as a freelancer or an agency team member), this talk will be beneficial for you!

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