Evan Scheingross: Spare Me From Your Stupid Slideshow!

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March 31, 2017

I want to tell you something and I’m going to be brutally honest. That slideshow at the top of your homepage? It sucks! Listen, I get it. It looks pretty. It fills space. Maybe you even think it’s “impressive” and “eye-catching.” But it’s being ignored by that vast majority of your visitors while slowing down your website and diluting your message. By throwing a slideshow at the top of your homepage you’re basically saying, “I want to take the most valuable real estate on my website and completely screw it up.” I want to share some alternatives with you. I want to help you structure your website in a way that engages visitors, minimizes frustration, and produces better results. And for those few and far between times in which a slider *may* be appropriate, I’ll give you some tips and recommendations on what tools and techniques to use.

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