Great texts, photographs and/or videos are the foundation upon which websites stand. However, we start our projects by obsessing over which plugins and themes are the best. We leave the content uncared for: it is always someone else’s problem. Until it delays the project… the launch… the payment.

Content strategy tools help teams be successful and stay on track long after launch with timely and valuable content. In this talk, you’ll learn how to:

> create a strategic statement with clients or colleagues
> create content models and templates to help clients or colleagues write faster.
> establish a workflow and start an editorial calendar