‘content strategy’ Videos

  • David Dylan Thomas: Design for Cognitive Bias - Using Mental Shortcuts for Good Instead of Evil

    David Dylan Thomas: Design for Cognitive Bias – Using Mental Shortcuts for Good Instead of Evil

    WordCamp Philadelphia 2020Speaker: David Dylan Thomas

    November 17, 2020 — Users’ minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk, David Dylan Thomas will use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. He’ll then talk about some content strategy and design choices you can use in apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, he’ll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.

  • AmyJune Hineline: Inclusive Content Strategy

    AmyJune Hineline: Inclusive Content Strategy

    WordCamp Los Angeles 2020Speaker: AmyJune Hineline

    October 31, 2020 — Inclusivity is at the heart of an effective content strategy. Accessible code may be imperative for inclusion, but the value of code is compromised when content is not meaningful to our readers.

    This talk explores what we can do as content authors to ensure our readers feel that we are speaking with them, not at them. It reaches beyond semantic markup and structured content to recognize the strategic value of inclusive content.

    Presentation Slides »

  • Alli Berry: [Workshop] Creating a Content Strategy from Scratch In 8 Easy Steps (part 1)

    Alli Berry: [Workshop] Creating a Content Strategy from Scratch In 8 Easy Steps (part 1)

    WordCamp Denver 2020Speaker: Alli Berry

    July 12, 2020 — Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why.

    Presentation Slides »

  • Alli Berry: [Workshop] Creating a Content Strategy from Scratch In 8 Easy Steps (part 2)

    Alli Berry: [Workshop] Creating a Content Strategy from Scratch In 8 Easy Steps (part 2)

    WordCamp Denver 2020Speaker: Alli Berry

    July 12, 2020 — Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why.

    Presentation Slides »

  • Alli Berry: [Workshop] Creating a Content Strategy from Scratch In 8 Easy Steps (part 3)

    Alli Berry: [Workshop] Creating a Content Strategy from Scratch In 8 Easy Steps (part 3)

    WordCamp Denver 2020Speaker: Alli Berry

    July 12, 2020 — Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why.

    Presentation Slides »

  • Morgan Timm: Creating a Content Strategy for your Blog

    Morgan Timm: Creating a Content Strategy for your Blog

    WordCamp Ann Arbor 2017Speaker: Morgan Timm

    March 19, 2020 — I’ll talk about how to create user avatars and use your analytics to decide what your audience responds to best, and how you can use that information to create content they love.

    A solid content strategy can be the difference between an online business that’s scraping by and a booming business.

  • Fairy Dharawat: Content Strategy Basics

    Fairy Dharawat: Content Strategy Basics

    WordCamp Mumbai 2019Speaker: Fairy Dharawat

    January 21, 2020 — Writing is like that you know. There is just so much out there to learn. If one thing she wants to tell you, then it is to read. Read good books. Thought provoking books that challenge you. That’s how she has grown over the years. And that’s how you can grow too.

    Presentation Slides »

  • Larry Swanson: DIY Content Strategy

    Larry Swanson: DIY Content Strategy

    WordCamp Portland 2018Speaker: Larry Swanson

    December 31, 2019 — WordPress agencies and freelance designers and developers can improve their client’s website projects by incorporating content-strategy best practices into their workflows. Anyone who has built more than one website has developed a good array of content strategy skills. I’ll show how to plug those skills into a proven framework for crafting an actionable, state-of-the-art website content strategy. If you’ve ever used “lorem ipsum” copy as you struggled to extract content from your client the day before launch, this talk is for you.

    Presentation Slides »

  • Larry Swanson: DIY Content Strategy

    Larry Swanson: DIY Content Strategy

    WordCamp Seattle 2018Speaker: Larry Swanson

    December 30, 2019 — WordPress agencies and freelance designers and developers can improve their client’s website projects by incorporating content-strategy best practices into their workflows. Anyone who has built more than one website has developed a good array of content strategy skills. I’ll show how to plug those skills into a proven framework for crafting an actionable, state-of-the-art website content strategy. If you’ve ever used “lorem ipsum” copy as you struggled to extract content from your client the day before launch, this talk is for you.

    Presentation Slides »

  • Rodolfo Melogli: The 10 Commandments of Content Marketing

    Rodolfo Melogli: The 10 Commandments of Content Marketing

    WordCamp Rome 2017Speaker: Rodolfo Melogli

    April 24, 2018 — In 5 years of creating content on my WordPress website I’ve seen it all.

    During the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy – and in the last 3 years website traffic has risen from 0 to 15,000+ users per week. Now my blog is my only source of sales leads.

    In this presentation, I’ll first and foremost describe what mistakes I made (what about saving 2 years of your life?) and then I’ll proceed to list the “10 Commandments of Content Marketing” – 10 simple tips you can take away to increase your website traffic and focus on the only purpose of content marketing: teaching.

    In the final part of the talk, each commandment will be “translated” into WordPress. I will recommend plugins and WordPress strategies to implement the whole system – in fact, I’d consider this a failure unless you go back to your office and take action!

    Presentation Slides »