August 10, 2023 — Customer success is vital to the success of every business. That’s to say that you cannot succeed until you help your customers to succeed. But how can you help them succeed? The primary step is identifying the success gap and closing it with a robust content strategy. This presentation will define the success gap, its types, why you should care for it, and how it helps build a robust content strategy.

February 4, 2021 — What the heck is content strategy? And why do you need one for your blog or business? We’ll talk about what this means, how to create a strategy that makes sense (and is super easy to understand), and a few important tips to keep in mind when deciding what kinds of content to create or publish on your WordPress site.

November 17, 2020 — Users’ minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk, David Dylan Thomas will use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. He’ll then talk about some content strategy and design choices you can use in apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, he’ll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.

October 31, 2020 — Inclusivity is at the heart of an effective content strategy. Accessible code may be imperative for inclusion, but the value of code is compromised when content is not meaningful to our readers.

This talk explores what we can do as content authors to ensure our readers feel that we are speaking with them, not at them. It reaches beyond semantic markup and structured content to recognize the strategic value of inclusive content.

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July 12, 2020 — Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why.

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July 12, 2020 — Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why.

Presentation Slides »

July 12, 2020 — Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why.

Presentation Slides »

March 19, 2020 — I’ll talk about how to create user avatars and use your analytics to decide what your audience responds to best, and how you can use that information to create content they love.

A solid content strategy can be the difference between an online business that’s scraping by and a booming business.

January 21, 2020 — Writing is like that you know. There is just so much out there to learn. If one thing she wants to tell you, then it is to read. Read good books. Thought provoking books that challenge you. That’s how she has grown over the years. And that’s how you can grow too.

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December 31, 2019 — WordPress agencies and freelance designers and developers can improve their client’s website projects by incorporating content-strategy best practices into their workflows. Anyone who has built more than one website has developed a good array of content strategy skills. I’ll show how to plug those skills into a proven framework for crafting an actionable, state-of-the-art website content strategy. If you’ve ever used “lorem ipsum” copy as you struggled to extract content from your client the day before launch, this talk is for you.

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