Alexandra handles product development at CaptainForm, WordPress form builder launched in 2015 by 123ContactForm. Previously, she worked in project and product management at the same company and developed a deep interest in analyzing user behavior and building solutions tailored to their needs.

She thought a user-centered approach was going to benefit the users of my product. And then I realized how much users have given me back in the process. This presentation focuses on three ways in which users have made my life better, by giving me (at least) three gifts:

The gift of building solid roadmaps
The gift of teaching efficiently
The gift of working in a happy team

Presentation Slides »