As a human beings we are guided by our emotions which have a great impact on our decisions. Our rational side in many cases is pushed into the background. The researches of psychologists about emotions are used even in field of human-computer interaction and especially in web design. These help designers to choose and compose the right UI elements, just to create a product for giving as much as possible user experience.

Какви емоции да комуникираме към потребителите си в сайтовете, които разработваме и как?

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