Sandro Gilando attended his WordCamp this past June at WordCamp Kent. Although well versed in SEO practices, Sandro was new to WordPress.He attended the 2 day WordCamp and sat through the WP 101 sessions which were presented by Melinda Helt of the Training Team.

Although I did not meet Sandro at the WordCamp, I happened to see a mention of a podcast talking about WordCamp Kent and that is how I contacted Sandro. You can listen to his podcast here: https://www.stitcher.com/podcast/60-second-marketing/e/50612855.