A storm has arrived. An avalanche of technology has emerged that engages consumers differently and these changes are impact the way consumers experience shopping in-store and online. Kiosks, online shopping tools, recommendation engines, influencers.

What is needed are strategies and affordable tools to ride this wave. If local businesses cannot keep with the consumer’s taste in these shiny new objects, they will wilt away. It’s not about reinventing the wheel, but about keeping place as a key spoke in the structure.

As a WordPress expert, you have tools that can help these businesses stay as an essential spoke in that wheel. What you need is a road map to help navigate that journey, and you need tools that can deliver the plan.

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