In 2010, on the same day as the Genesis theme framework launched, Alex opened his very own theme shop. It went terribly. The product was decent but literally nobody was interested.

Earlier this year, he partnered with WPShout to launch the Second Edition of their “learn WordPress development” course Up and Running. The product was great and the launch went very well.

This is the tale of two product launches: one which flopped and a second which worked. Alex will share his experiences, the lessons learned from each and actually useful takeaways which can be applied to your products, launches and marketing.