Rahul Bansal: Selling WordPress to Enterprises

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February 16, 2018

My WordPress journey started with working on small projects as a freelancer.

Over nine years, we have grown to reach the other end of the spectrum, regularly handling large enterprise WordPress projects.

At this scale, the rules for “selling” WordPress change. WordPress’ traditional advantages don’t necessarily apply anymore.

I will start by addressing the two biggest apprehensions that enterprises have about WordPress, i.e., security & scalability, and will also cover other pain points like:
– Integration with existing systems
– Ownership and responsibility
– Extensibility and long term viability
– “Free” and “GPL” concerns

I hope the lessons I share in this talk from our learning will help fellow agencies increase the WordPress adoption in enterprises.

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