There has never been a time in the history of humanity when it was easier to build cool stuff. But whilst we usually think “building” is a developer trait, everyone in the greater WordPress community is building something. We don’t just build websites or apps: we build relationships, audiences, teams, careers, you name it.

Being a “product person” is a mentality, a mindset. It’s not necessarily something related to “a” product. In this talk, Franz will explain how he applies his identity as a product person to everything he does: identify a problem, sketch, prototype, test, focus on what works, fix or discard what doesn’t, launch, grow, reach the maturity stage. No matter what the product is.

This talk is for everyone in the WordPress community who wants to streamline their processes or become a better product person.