April 26, 2018
First off, what exactly is user generated content (UGC)? This is content that is created by your customers. It can be anything – a blog post, product reviews, photos, videos or comments. Content marketing is currently a top marketing strategy for most businesses. A report by Demand Gen shows that 47% of customers surveyed will read about three to five pieces of content prior before they consider reaching out to a company to get its products or services.