So what is a value ladder? Don’t worry, I won’t wait until the end to tell you: A value ladder is a way to structure YOUR BUSINESS to appeal to the different phases of YOUR CLIENT’S business growth. In this session I will teach how to: 1) Nail down the key components of a value ladder and apply it to your own business model 2) Use value ladders when building quotes to generate more revenue 3) Break down your CLIENT’S value ladder and lead to larger projects for YOU

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