New website launch and redesign projects are often built on goals of improving user experience and driving business goals of increased exposure, sales, or leads. The process often focuses on the new design and functionality of the site. Unfortunately, SEO often is a second thought or takes the back seat. At a minimum we need to know and understand the ways to avoid disaster and take advantage of the redesign or launch process to maximize optimization. This session will focus on the pitfalls to avoid as well as the best practices and strategic ways to use the redesign to fully realize the goals and reasons why you’re crafting a new website in the first place. This session will hit on a range of topics from introductory minimums for relaunch to some specific advanced tactics and aspects of optimization to consider and add to your process and project.

Presentation Slides »