The best way to improve your website is to watch real people using it. This is often referred to as User Experience (UX) testing. While it may seem that nothing could be simpler than watching a user interact with your site, it turns out that watching users in a way that consistently delivers useful insights is a hard skill to master. The good news, however, is that it’s possible to learn, refine and polish these skills over time. In this talk, I look at seven of the most common mistakes made in user testing, and how to avoid them. The presentation will be packed with examples and footage from real user tests, and is ideal for those new to user testing or in need of a refresher.