Publishers shouldn’t be afraid to charge a dime for their all-natural, freshly squeezed, 100% lemonade. We can drink to that. -Key Takeaways- It’s about trust and quality, and people are willing to pay for that. * Paywalls and paid content strategies are not the enemy to the open web * Paid content as the primary revenue source drives better quality and potentially less bias * People are paying for trusted news sources in the wake of fake news * Why gimmicks aren’t worth the time, most of the time -Talk Outline- Juxtapose paid content to advertising using analogies.