Nick Johnson: Why Paywalls are Good for the Open Web

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August 23, 2018

Publishers shouldn’t be afraid to charge a dime for their all-natural, freshly squeezed, 100% lemonade. We can drink to that. -Key Takeaways- It’s about trust and quality, and people are willing to pay for that. * Paywalls and paid content strategies are not the enemy to the open web * Paid content as the primary revenue source drives better quality and potentially less bias * People are paying for trusted news sources in the wake of fake news * Why gimmicks aren’t worth the time, most of the time -Talk Outline- Juxtapose paid content to advertising using analogies.

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WordCamp For Publishers: Chicago 2018 23


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