August 23, 2018 — Publishers shouldn’t be afraid to charge a dime for their all-natural, freshly squeezed, 100% lemonade. We can drink to that. -Key Takeaways- It’s about trust and quality, and people are willing to pay for that. * Paywalls and paid content strategies are not the enemy to the open web * Paid content as the primary revenue source drives better quality and potentially less bias * People are paying for trusted news sources in the wake of fake news * Why gimmicks aren’t worth the time, most of the time -Talk Outline- Juxtapose paid content to advertising using analogies.

August 23, 2018 — Handling media at scale is a challenge. A seemingly small design tweak could result in days and days of recrunching media. There is also the performance implications out of respect for our audience. This talk will cover how we made our dumb static assets smarter with dynamic capabilities that gives us more creative freedom while also making our sites more performant for our visitors. We’re also open sourcing our work so any publisher can eliminate the need to recrunch media.

August 23, 2018 — Everyone has a Facebook account. Does that mean everyone can do social? Yes… and no. There’s a difference between doing social and crafting a powerful social presence. This session will go through the art and science of social media. It will include a review of the current landscape and the cross-platform challenges; the art of developing an authentic, meaningful voice; and how to measure success.

Presentation Slides »

August 23, 2018 — WordPress theming is great but with Twig it can be more fun. Twig is a PHP template engine thats incredibly fun to use. With Twig you write your HTML separate from your PHP files, this separation means you can bypass the_loop entirely.
Twig templates are reusable HTML fragments which can be used multiple times in your theme. You could even create a style guide that directly uses the same Twig templates as your theme meaning any updates to your themes HTML updates your style guide as well.
This talk will cover the benefits of using Twig when theming, explain how to get started and provide some working examples for you to try on your own.

Presentation Slides »

August 22, 2018 — WordPress is much more than just website building software. It can be used as an application layer for everything from the Internet of Things, to custom Alexa skills, self-hosted slack bots, and more. This talk provides an introduction to some interesting uses of the WordPress REST API, and showcases examples of how WordPress can be a useful tool for interacting with the Internet of Things in the real world. We’ll cover how to easily connect any WordPress site to a variety of external services using existing plugins, and where to learn more about extending the REST API to serve as an endpoint for applications and devices.

August 22, 2018 — WordPress is much more than just website building software. It can be used as an application layer for everything from the Internet of Things, to custom Alexa skills, self-hosted slack bots, and more. This talk provides an introduction to some interesting uses of the WordPress REST API, and showcases examples of how WordPress can be a useful tool for interacting with the Internet of Things in the real world. We’ll cover how to easily connect any WordPress site to a variety of external services using existing plugins, and where to learn more about extending the REST API to serve as an endpoint for applications and devices.

August 22, 2018 — WordPress is much more than just website building software. It can be used as an application layer for everything from the Internet of Things, to custom Alexa skills, self-hosted slack bots, and more. This talk provides an introduction to some interesting uses of the WordPress REST API, and showcases examples of how WordPress can be a useful tool for interacting with the Internet of Things in the real world. We’ll cover how to easily connect any WordPress site to a variety of external services using existing plugins, and where to learn more about extending the REST API to serve as an endpoint for applications and devices.

August 22, 2018 — WordPress is much more than just website building software. It can be used as an application layer for everything from the Internet of Things, to custom Alexa skills, self-hosted slack bots, and more. This talk provides an introduction to some interesting uses of the WordPress REST API, and showcases examples of how WordPress can be a useful tool for interacting with the Internet of Things in the real world. We’ll cover how to easily connect any WordPress site to a variety of external services using existing plugins, and where to learn more about extending the REST API to serve as an endpoint for applications and devices.

August 22, 2018 — WordPress fans often cite “the community” as one of WordPress’s main selling points. Makers get excited by the prospect of participating in the development, design, and support of the WordPress software product (zomg 30% of the web). Yet the prospect of participation doesn’t hold the same charm for organizational decisionmakers who are choosing which software products to build their business on. How can we argue for WordPress as a business solution when an honest look at history shows that community-driven projects don’t necessarily, or even usually, result in superior products? How can we conceive of WordPress so that we’re realistic about the shortcomings of the community development process, without selling short WordPress’s strengths as a product?

August 22, 2018 — If you are lost in a sea of endless tools organizing your editorial content while trying to adhere to your editorial workflow, then this talk is for you. Learn how to use WordPress to consolidate your workflow into one efficient, organized space.