Managing a multilingual website or promoting your business on social media in more than one language can be challenging. How can you create bilingual content without doubling your workload? What targeting options are available to reach specific linguistic subgroups? What cultural considerations exist when selecting platforms, content and messaging? Which plugin options are available for multilingual sites? This talk will look at best practices in bilingual social media management and content strategy, drawing concrete examples from government, multinational corporations and local startups.

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