May 5, 2018 — Vou falar sobre como funciona a implantação de SSL em sites WordPress utilizando três projetos open source: Let’s Encrypt, EasyEngine e WP-CLI.

Presentation Slides »

May 4, 2018 — Part 2
A hands-on workshop on how to invest 1 hour in your or your client’s website and positively impact the organic search results via SEO. We’ll start with the basics – the anatomy of a search engine results page and keyword research. Then, utilizing Yoast SEO plugin, we’ll dive into a process that can be utilized on any WordPress website to prime it for SEO success via page titles and meta descriptions, XML sitemaps, search engine verification, schema markup and more. Bring a website that you’d like to optimize for this hands-on workshop.

Presentation Slides »

May 4, 2018 — A hands-on workshop on how to invest 1 hour in your or your client’s website and positively impact the organic search results via SEO. We’ll start with the basics – the anatomy of a search engine results page and keyword research. Then, utilizing Yoast SEO plugin, we’ll dive into a process that can be utilized on any WordPress website to prime it for SEO success via page titles and meta descriptions, XML sitemaps, search engine verification, schema markup and more. Bring a website that you’d like to optimize for this hands-on workshop.

Presentation Slides »

May 4, 2018 — Il progetto Accredia.it è stato appena rilasciato e ha una caratteristica fondamentale: è stato un progetto di co-design con tutto il team interno del committente assieme al nostro che è durato un anno, applicando tutti i passaggi fondamentali dello Human Centered Design in senso completo. Fino alla progettazione del software quindi, che ha visto WordPress (in salsa Bedrock e guarnito dal nostro tema Glitch) come ideale elemento per far diventare il Design System progettato, non solo reale, ma uno strumento completo a disposizione del committente.

Presentation Slides »

May 4, 2018 — Part 2
Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your site. Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change. When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

Presentation Slides »

May 4, 2018 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your site. Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change. When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

Presentation Slides »

May 4, 2018 — Part 2
If you’re running an online store you already know how important speed is. It drives session length. It drives conversions. But how do you do it? Does it mean you need to be an expert developer to have a fast store? In this presentation we’ll walk thru simple steps and strategies for speeding up your online store without a computer science degree.

Presentation Slides »

May 4, 2018 — If you’re running an online store you already know how important speed is. It drives session length. It drives conversions. But how do you do it? Does it mean you need to be an expert developer to have a fast store? In this presentation we’ll walk thru simple steps and strategies for speeding up your online store without a computer science degree.

Presentation Slides »

May 4, 2018 — Como la vida, el desarrollo de un proyecto con WordPress se basa en tomar decisiones.

Tema multipropósito, tema gratuito del repositorio, tema premium, Divi, tema desde cero… ¡yo no me caso con ninguno! Te contaré mi experiencia con unos y con otros, los problemas que tuve y cómo afronto ahora los proyectos para mis clientes.

Veremos todo lo que he aprendido, para que tus primeros pasos con WordPress puedan ser más sencillos.

Presentation Slides »

May 4, 2018 — Casi todos los negocios pueden reducir sus fundamentos de marketing a 4 estrategias básicas que, combinadas adecuadamente con WordPress y otras herramientas digitales, nos permitan hacer crecer nuestro proyecto de una manera sostenible y fiable.

En esta ponencia comparto esas 4 estrategias y algunos ejemplos de tácticas en las que emplearemos WordPress como plataforma fundamental.

Presentation Slides »