July 7, 2020 — Have you noticed that some snippets on Google include questions and answers? These websites get extra vertical real estate on http://www.google.com. As a result, click-through rates and traffic increase. And your brand’s trust builds. In this session, we’ll break down how to get these results for your website. It’s actually pretty simple — identify which pages are ripe for FAQ content, use keyword research to identify relevant questions, draft answers, and publish the content with structure data. Lindsay Halsey will break this down into a step by step process.

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June 1, 2020 — Learn how to invest 2 hours into SEO and have a positive impact on search engine results.

We’ll start with the basics – the anatomy of a search engine results page and keyword research.

Then, utilizing Yoast SEO plugin, we’ll dive into a process that can be utilized on any WordPress website to prime it for SEO success.

This workshop is for site owners taking a DIY approach to SEO and for freelancers and agencies who offer SEO as a service for their customers.

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June 10, 2019 — Our lightning talk speakers answer questions after presenting.

Content Strategy in a Gutenberg World

Getting Into Position Zero – How to Leverage Content to Rise Above the Competition

Killer Keywords: How to Write Content for Both Humans and Search Engines

June 10, 2019 — Did you know your website can rank better than #1 in Google? You’ve probably noticed answers to your searches appearing directly in Google. That’s called position zero. Learn how to leverage your content to rise above the competition and achieve position zero results. I’ll share a 4 step process you can apply to your content marketing efforts to leap to the top of Google.

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May 4, 2018 — Part 2
A hands-on workshop on how to invest 1 hour in your or your client’s website and positively impact the organic search results via SEO. We’ll start with the basics – the anatomy of a search engine results page and keyword research. Then, utilizing Yoast SEO plugin, we’ll dive into a process that can be utilized on any WordPress website to prime it for SEO success via page titles and meta descriptions, XML sitemaps, search engine verification, schema markup and more. Bring a website that you’d like to optimize for this hands-on workshop.

Presentation Slides »

May 4, 2018 — A hands-on workshop on how to invest 1 hour in your or your client’s website and positively impact the organic search results via SEO. We’ll start with the basics – the anatomy of a search engine results page and keyword research. Then, utilizing Yoast SEO plugin, we’ll dive into a process that can be utilized on any WordPress website to prime it for SEO success via page titles and meta descriptions, XML sitemaps, search engine verification, schema markup and more. Bring a website that you’d like to optimize for this hands-on workshop.

Presentation Slides »