In the WordPress Community, we talk about community frequently. We know how to build community with WordPress, but what about with our own clients? Retaining clients and parting ways with clients requires grace. This type of relationship maintenance is an important thing to learn for introverts and applies to new businesses to veterans. It’s an art and a science — soft skills for the win! In this talk, I’ll discuss how I went from an employee to a business owner — with half of the clients I need in the first four months — because of soft skills. We’ll talk about relationship building tips for organic and sustainable growth — online and off.