There are many different ways to store information in WordPress, and choosing the right method for specific data can be a daunting task. In this talk, we’ll go over the various storage structures that are provided by WordPress and popular WordPress plugins, and discuss when to use each, and what pitfalls to watch out for. We’ll cover Settings, Theme Mods, Post Types, Taxonomies & Terms, Meta Fields, Post Formats, Attachments, Post_Content, Gutenberg Blocks, Page Builders, Custom Tables, and post-to-post relationships.