Traditionally, marketing and product design have been thought of as separate roles within many organizations. Often times, a gap is formed between the two, leaving an inconsistent experience from the time a customer is made aware of a product up through the time they’re an actual customer. Whether you’re a freelancer or part of a large company — join me as I dig into the growth funnel (AAARR model—Acquisition, Activation, Retention, Referral and Revenue) and explore ways in which you can rapidly iterate in your marketing and product to provide a more cohesive experience for your target demographic.