It is often noted that the last part of any digital project is usually the hardest and takes the longest as expressed famously by Tom Cargill, Bell Labs:

“The first 90 percent of the code accounts for the first 90 percent of the development time. The remaining 10 percent of the code accounts for the other 90 percent of the development time.”

Why is this? What makes the last part of any digital project this difficult?

Have we become the “Snapchat” generation that can’t focus long-term? What does it means for our projects? It is us, our clients or the projects themselves that fail at this stage?

This talk will aim to focus on common project failings that I have seen again and again in the final stages and provide actionable advice for all team members involved in creating websites to help deliver better projects.