Brent Alexander: 10 Psychology Principles Every UI/UX Designer Should Know

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April 3, 2019

My topic will delve into the depths of psychological principals, such as the Von Restorff effect, Occam’s Razor, the Serial Position effect, and how they relate to UI design and user experience.

This won’t be a hands-on talk, but more of a philosophical look into why we make some of the decisions we do on the web, and how these psychological principals backup a lot of the common sense design techniques we typically already know as designers.

Come ready to think, learn, and apply these cognitive psychology principles and how they relate to your UI/UX work.

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WordCamp Greenville 2019 10


Brent Alexander 1


UI/UX Designer 4


English 9332

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