Whilst Twitter and Instagram are services mainly known for sharing respectively short messages and photos, people today seem to be quite inclined to use them for long-form content as well, oftentimes opting for Twitter threads and Instagram long captions instead of blog posts.

In this talk I’m going to analyse the how’s, why’s and wherefores of this phenomenon, and I’ll share insights on how blogs and social media can complement each other.

This session is aimed at content creators—marketers, journalists, authors, editors—as well as any individual who’s passionate about social media, quality content and storytelling.