Scott Jones: Selling WordPress

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June 19, 2019

Selling WordPress is a discussion I’ve been having with Joost de Valk and others on the marketing team since last December. It’s a challenge that I face in my business life each day, when WordPress comes up against other CMS and DXP platforms, especially when they have such great presence and marketing behind them.

The truth is, we don’t do enough as WordPress to show off who we are, why we’re more than just a credible competitor, or to help our community communicate the benefits of WordPress to their clients.

So why is WordPress a sellable CMS? And how easy/hard is it to endorse WordPress when a client is asking about other platforms?

These are some of the questions I want to help to answer without simply shouting “we’re the best, everyone else sucks!” It’s something that I work to achieve on a daily basis (with a mixture of success and failure).

The CMS we all love is flexible, expandable, fast, well-supported, great for content editors and ultimately great for business. It’s not just a small blogging platform anymore, it’s a product that suits tiny businesses and enterprise businesses in equal measure, depending on the experience of the designers and developers working with it.

So… this talk will help to give a fairly broad range of people new ideas, new arguments and renewed thinking on how to say “WordPress is the platform for you.”

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