Leo Postovoit: How anthropology’s tools will help you understand the needs of your users

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September 16, 2019

“While you might conjure up images of Indiana Jones carrying a whip (and screaming “”This Belongs in a Museum!””) anthropology is more than just digging up lost artifacts from past civilizations and being chased by boulders.

This primer on anthropology will force you to rethink your processes, allowing you to design better prototypes by studying your clients and adopting cultural relativism. Through topics such as enthnographies, holism, participant observation — and yes, even trowels — you can impact your clients and projects by knowing when (and how) to dig deeper.”

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