WordPress now accounts for over 33% of the web, and so any serious martech SaaS needs to integrate with it. This means there are now 50,000+ plugins to choose from to do practically anything, with WordPress acting as the ultimate integration hub.

https://2019.brisbane.wordcamp.org/session/how-to-create-a-lean-mean-lead-generating-machine-using-marketing-automation-and-wordpress/