Successful consultants will always recommend the right tool for the job. This is how you elevate yourself from a vendor to a trusted partner. If we stay huddled within our own community, without paying attention to what is going on outside the WordPress community, we’ll be out of touch with customers and prospects. Knowing your preference (WordPress) is different than understanding all your options. Understanding the difference is critical to staying competitive in today’s industry.

Steve Zenghut discusses the current landscape and the process a prospect goes through when evaluating a WordPress proposal, including a brief look at some of the competitors for content management, eCommerce and SaaS platforms.