As the CEO of WordPress VIP, Nick regularly gathers perspectives from analysts on market trends and synthesizes those trends for the enterprise WordPress market. These analysts acknowledge the expansion of WordPress in the enterprise. Fueling this market shift is a prodigious community, which has placed WordPress as a disrupter to the multi-billion dollar growing enterprise content management market. Beyond grassroots growth, executive adoption of WordPress is on the rise, where content strategy, scalability, robust APIs, multilingual support, and monetization on a well-tested platform is vital. From adoption to digital transformation, he will share customer stories and lessons learned in real-world enterprise WordPress deployments. WordPress offers enterprises the freedom to publish at scale and this freedom is changing customer experience.