The idea of narrowing your business focus and positioning away from potential clients can be scary. It’s a fear that must be faced to maximize growth. While it’s natural to assume that becoming less of a generalist means doing less business, the opposite is usually true. By effectively positioning your business, you stand to grow exponentially.

This talk is great for owners of digital studios making WordPress sites but contains just as much value for other business owners trying to leverage their digital presence to grow their business.

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