August 5, 2019 — Lightning talk.

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August 5, 2019 — If your involved in Social Media you must understand and be able to apply strategies that build public awareness and respect. Being involved, engaged and approachable in the public eye provides a solid visual element to drive attention and build followers and not just relying on SEO and Google. Being a content creator demands being visible to the public and understanding that perceptions are invaluable. The ability to connect with the diversity of Social Media can mean increased exposure, new clients, expanding your content into diverse markets, broadening the scope of your Brand. Social Media has grown to embrace the diversity, simplicity and even the complexity of the world. There is more to it than your personal perceptions of the content you create.

Content creators and digital innovators must be aware of the perceptions that people are viewing, reading, digesting, and comprehending.

Social Media is designed to be engaging, fun and different with thought provoking and interactive dialogue. Is your content including any of these elements?

Everyone has the potential to be awesome on social media, but what are you applying to make it so?

Takeaways:

The difference between your and the public’s perception of how valuable and relevant your content is as a content creator.How to connect across generational lines for increased engagement.Accepting diversity in gender, culture, generational usage of technology and age is a good thing.

August 5, 2019 — Google Search Console (GSC) is the most powerful free SEO tool available to you and your website. But, it can be intimidating and stressful if you don’t know how to use it. The good news is that it doesn’t have to be. This talk will walk you through the nuts and bolts of Google Search Console so you can go home with the confidence you need to use it and start acting upon the insights you gather. The actions you take with your newfound knowledge will lead to better search results and more of the right kind of visitors to your website.

Takeaways:

Know where to find the most valuable SEO insights in GSC. Learn how to translate GSC insights into SEO action on your WordPress website.Learn to love your stress-free relationship with GSC.

August 5, 2019 — Using SEO industry tools, I will provide a series of demonstrations that look behind the scenes at what SEO content strategies are delivering results for sites that perform well.

Takeaways:

InspirationConfidence to trial new content strategies Pleasure from spying on other people’s tactics

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August 5, 2019 — We explain what the WCAG 2.1 guidelines are and why they are so important to us as WordPress developers and agencies.

Then we offer our 11 easy and actionable steps that you can do to your website as soon as you get home to help you become compliant.

We of course go through and explain each step we offer so you will understand clearly.

Finally, we offer some resources and links to completely free plugins that you can use to test your websites Section 508 compliance and help your compliance instantly.

Takeaways:

You will learn exactly what web accessibility and WCAG 2.1 are.We give you easy and actionable steps you can take immediately to help your compliance.We give you links to free software to audit your site and free software to help you be compliant before you get home.

August 5, 2019 — Leveraging Your WordCamp Experience for Better Social Media Engagement

WordCamp is an empowering experience for the WordPress novice, expert and everyone in between, but processing all the information at the end of the conference can sometimes be overwhelming.

Using humor and lots of hands-on techniques, this talk will help you elevate your WordCamp experience to a new level! You’ll learn how to gather, sort and apply all the great information you’ve learned from the conference! Plus how to effectively apply all this great knowledge and information for better Social Media engagement.

Takeaways:

Learn how to takes notes effectively to make it easier to sort through later.Interact with other attendees to network and share.Will learn what to post on social media from their WordCamp experience and use their devices to do real-time posting.

August 5, 2019 — This session covers how to analyze and identify slowdowns and bottlenecks in your website performance, use the right tools and plugins to optimize your website page speed, and leverage Javascript and the WordPress REST API to add fast, dynamic content on your newly speedy site!

Takeaways:

Performance analysis and debugging is the first key step in site optimization. This will guide the next optimization steps, such as caching, or image optimization. Often, there is much room for improvement, and complex sites can benefit from caching at several different levels.

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August 5, 2019 — A palestra (que é mais voltada para webdesigners que não gostam de programação, que querem utilizá-la o menos possível, ou que gostam apenas de se dedicar ao visual/diagramação/layout) visa abordar a utilização combinada de 4 plugins :

Elementor, Anywhere Elementor, Quadmenu e WPForms e 1 tema (Eletheme) na construção de um site que exija apenas o conhecimento de quem vai utilizá-los, sem que seja necessário tirar nenhum tostão do bolso, possibilitando a criação de sites de baixo custo mas que nem por isso deixam de ser interessantes.

Além do mais, é importante destacar também que os plugins Elementor, Quadmenu e WPForms possuem as suas versões “Premium”, porém, os recursos apresentados serão os que constam nas versões gratuitas, sendo que nenhuma atividade ilegal será incentivada.

Acredito que também seja importante destacar que alguns outros plugins podem também ser citados, todos eles, sendo parte da biblioteca de plugins do WordPress e total ou parcialmente gratuitos.

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August 5, 2019 — O primeiro trabalho que fizemos, pegamos uma continuação de outro desenvolvedor, foi em WordPress.

Na época não tínhamos trabalhado ainda com a plataforma e tivemos que estudá-la até entendermos o funcionamento.

E até hoje quando temos trabalhos que necessite um painel administrativo e controles, indicamos e construimos em WordPress.

Penso em contar a história, uma espécie de depoimento e de outros trabalhos que a PIPA7 desenvolveu nessa plataforma.

Iniciamos como freelancers e agora conquistamos mais de 20 clientes em SP, AP, SC e RS (capital e interior).

Como nossa empresa é totalmente remota e não temos sede, pretendo abordar essa temática do trabalho remotos destacando seus prós e contras.

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August 5, 2019 — Após ter duas contas com mais de 25 mil seguidores desativadas 10 vezes pelo Instagram (juro!!), eu aprendi e agora ensino a importância e os benefícios de se ter e manter um site WordPress.

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