August 6, 2019 — SVG may have been overlooked in the past due to poor browser support, however, SVG1.1 is now fully supported in all evergreen browsers. SVG is crisp on any screen, responsive by nature and is seriously cool, with nifty features like grouping, stoke and fill, and filters. Oh and the ability to easily animate, Who doesn’t love a good SVG animation?

Even if you’ve never used SVG before, come learn how to get started with this amazing element. We’ll see what all those features actually do, we’ll look at how all that code in an SVG file draws a shape and best practices for formatting your SVG code.

Takeaways:
In this talk, we will discuss the why, when, and how of using SVG’s (Scalable Vector Graphics) in your project. At code42, we decided to exclusively use SVG’s for iconography and logos across all our production websites. I will share what we learned throughout this process, the use cases, edge cases, best cases, and worst cases. Also, we will take an in-depth look at the anatomy of an SVG. Finally, we will compare capabilities SVG vs .png, CSS, JavaScript. You will leave this talk excited and prepared to implement SVG’s in your next project.

August 6, 2019 — Do you use photos on your website and social media? Are those photos helping or hurting your business? Join us as a professional photographer, Maryann Davidson reveals the subconscious messages we send potential clients with the photos we use. Your photos can turn people away or inspire them to connect with you. The right photographs can actually give you a competitive edge.

Takeaways:

Learn how the photos you use on your website and social media can CONNECT WITH and ENGAGE your target audience
Make your marketing strategy more EFFECTIVE
Communicate your value, and give you a COMPETITIVE EDGE.

August 6, 2019 — This session will cover several tools available in the GSuite that can be used to manage your business including strategies on how to manage client information, prepare and gather the website content, even how to manage your phone calls! I’ll go over the Gsuite in general and also add in some tips and tricks with Google that will BLOW YOUR MIND!

Takeaways:

Overview of Gsuite and how it can be used for business Tips to let Google work for you and save you timeAh Ha Moments to make you realize GSuite is awesome

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August 6, 2019 — How to design websites for both search engines and for your customers.

Takeaways:
We will cover the importance of wireframing, site speed, mobile-first design, branding, clarity of marketing messages and CTAs, ADA compliance, competitor research (and using analytics), user personas, journey mapping and earning trust thru specific guidelines to improve your UX.

Graphics Expertise: the design, exportation, and use of scalable vector graphics (also .png .jpgs) files, for both retina display and faster load times. Learn about .svg codes – displaying logos with nothing but code!

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August 5, 2019 — Lightning talk. Lessons learned from working remotely (mostly with WordPress) while on a two year road trip.

August 5, 2019 — There is a lot of talk today in the WordPress world about using a content-first approach to design. And, while that is one reason to use a content-first approach, it is not really the most compelling reason. In this session I will share how to implement a content-first website development approach that prevents project delays, increases project productivity, and thereby increases your overall project return on investment.

Takeaways:

How to structure a project to prevent the client from holding it hostage over content.
The 5 Steps of Content Collection
6 Content-First Best Practices

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August 5, 2019 — If you can never seem to find time to redesign your own website or launch a new service because you’re too busy with client work… you’re not alone, and this talk is for you!

Takeaways:

Better understanding of why it’s so hard to move our businesses forward when we’re busy with client workA clear strategy to address this very common issueThe motivation to make it happen!

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August 5, 2019 — I am an introvert, that guy that hides in the corner at public events, but, I was also a freelancer, who became an agency owner. How you ask? Well, I had to overcome my fear of networking and sales to build my freelance business. I had to find ways to overcome my fear and build my business.

I will share with you simple tips and tricks I used to overcome my fear of sales and networking. I will help motivate you to get out there and find clients and sell to them at the rate you want for your self. We will talk about you create a sales pitch that works for you and that you are comfortable with.

If you’re an introvert looking to learn how to talk shop or your an extrovert who wants tips on freelance sales, this is the talk for you.

Takeaways:

Sales TipsSales ToolsSales Motivation

August 5, 2019 — Nothing is what it used to be. The worlds of marketing, communications, and public relations are in a constant state of evolution. Those who work within these spaces need to be highly aware of how the convergence of story & technology is dramatically changing the ways in which humanity fosters connection. Communication strategies are no longer linear or sequential, they are three-dimensional, and that has a massive effective on PR tactics.

Takeaways:

A PR Strategy FrameworkA sample Press KitAn Editorial Calendar

August 5, 2019 — Do you hate writing proposals? Not sure what you should include? Learn to quickly create website proposals quickly and confidently using various tools available to a freelancer.

Takeaways: Sections to consider for your proposal, popular Tools that contain templates, or creating your own template from the ones provided.

Presentation Slides »