January 11, 2019 — Whether you want your website to build a community, build your reputation, or build your bank account, you need to have a well defined sales strategy in place. Dynamic sales funnels aren’t just for “get rich quick” schemes or talking heads, they are a crucial component of helping you to reach the goals you set for your online presence, regardless of your industry or focus. In addition, incorporating multimedia, social engagement tools, and interactive resources will extend the length of your funnel by fostering more long-term relationships with your clientele.

Takeaways:

Diagram the main components of your Sales Funnel
Identify top priority Plugins & Tools to build your Funnel
Draft your Sales Strategy Roadmap

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January 11, 2019 — Advanced Gutenberg Block Development

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January 11, 2019 — Gutenberg is the new WordPress editor.

We’ve heard “Gutenberg is coming!” for a long time now. It might even be here by the time we are together in Asheville.

This will give you an introduction to what the Gutenberg editor looks like and how to use it to create and edit your WordPress content.

Takeaways:

What’s different about using the Gutenberg editor?
How to edit content using the Gutenberg editor
How and when to use the classic editor after Gutenberg arrives

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January 11, 2019 — Have you ever launched a website only to return to find some annoying SEO has come after you and destroyed it? Has some obnoxious marketer bugged you for lots of little changes- outside the client’s scope and budget?

I’m sorry. That might have been my fault.

Let’s work together to help our clients. I’ll share my secrets on setting up a WordPress site for SEO success. While this won’t guarantee SEO results, but it will set up your clients for optimal Google love.

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January 11, 2019 — Frustrated with trying to make a living building WordPress websites? Think you just need to find the right theme for a project or learn a few more design tips? You’re not alone. This presentation will show you why it’s easy to get stuck and hard to get out of the Bermuda Triangle of Web Designer’s Hell – that place where you don’t know what you don’t know.

I’ll present a framework of seven core competencies to provide a foundation for becoming a skilled WordPress Designer who can price, close, create, and deliver effective WordPress websites for happy clients!

Takeaways:

Why you may be stuck.
The biggest mistake of broke web designers.
The Seven Core Competency Framework for becoming a Master Web Designer.

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January 11, 2019 — En esta ponencia hablaré sobre cómo poder adaptar y personalizar un tema a todas las nuevas funcionalidades extras que trae por defecto el nuevo editor de WordPress. Los alineamientos de ancho amplio y ancho fijo, la paleta de colores, los tamaños de fuente y otras cuantas personalizaciones que podremos realizar a nuestro tema para hacerlo compatible con Gutenberg.

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January 11, 2019 — In this talk I will cover the question why site structure is important for SEO. Next to that, I would like to give you some practical tips – three in total – on how to improve your site structure. So, how do you set up a good site structure? What should you do to structure your website in order to rank high in the search engines nowadays?

January 11, 2019 — Learn how to handle a hacked website in a moment of crisis.

A building has an evacuation plan. A website needs a security and disaster recovery plan.

Takeaways:

Who should I call if I’m hacked?
What should I do if I’m hacked?
How do I ensure this doesn’t happen again?
What needs to be in your plan
Risks and damages hacking has on your organization
Incident Response Plan

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January 11, 2019 — In this presentation I’ll take a deep dive into my preferred development and deployment workflow. I’ll cover how to work with code quality tools such as PHPMD, PHP_CodeSniffer and JSLint, as well as how to implement Test Driven Development into a custom plugin. I’ll wrap the whole thing up by demonstrating how to connect everything to a continuous integration / delivery pipelines to test the code and deploy automatically.

Takeaways:

Code Quality
TDD
CI/CD

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January 11, 2019 — Enterprise clients are a unique group that requires special attention with their complex WordPress setups. In this talk, we will look at the methods to attract this level of client, how to convince them of the benefits of WordPress, and finally discuss the special considerations needed when working with Enterprise level clients.