Arpit works with Google in the Global Product Partnerships team and is currently focussed on building partnerships that improve the user experience on the Web in India. Prior to joining Google, he has worked with an e-commerce player, a smartphone OEM and a Telco and seen the rapidly evolving mobile ecosystem first hand.

His session will guide us to:
User-first websites are critical to acquire, engage, convert and retain customers. Immersive and delightful content, in the format your users prefer, is at the heart of user-first websites. According to research done by Google, 75% of users rate the page load time, as the most important UX element.