November 21, 2017 — Arlington County is just across the Potomac River, and in 2012, our proprietary CMS was not able to meet the high-tech demands of our content authors and our audience. WordPress “microsites” were popping up all over, funded by a purchase card and $10/month hosting. A small group convinced the Public Website sponsors to go with WordPress, and our main site, http://www.arlingtonva.us, went live in 2014. Hear how we convinced the stakeholders: Finance, Procurement, Security, Privacy, Records, Comms and IT, to embrace open source. See our project plan and re-use it in your agency!
November 17, 2017 — Why is WordPress Website Security Important?
Why so much? Because staying vigilant about security is an ongoing responsibility for any WordPress site owner.
In fact, it’s an ongoing responsibility for everyone online, whether you’re using WordPress or not.
With this session hope, this will make step head for secure your website. And it will minimize your security risk which getting affect by a cyber attack.
November 15, 2017 — As one of your primary marketing tools, your website represents you and your brand to prospective clients and well, the universe. Does it make a great first impression? Is it useful and easy to navigate? Does it reflect your brand value?
With a nod to Marie Kondo, this fun and creative talk will provide strategies to tidy up, declutter, and freshen up your website. WordPress website designer and strategic communications expert Lisa Petrovich Smith will give you simple, strategic, and sustainable actions to create a powerful website that is both beautiful and useful and that works for your brand.
Lisa will share how-to tips that help the audience:
1. Apply key design principles to make a powerful first impression
2. Clarify your website’s messaging
3. Identify immediate practical steps to improve your website’s usefulness.
November 15, 2017 — How often do you change your website? It’s a valid question! We’ve just finished a little refresh here at ZEAL and it got me thinking about the people I meet weekly who want to get a brand new website or even a little website refresh themselves. I also meet people who are building their own sites with WordPress or Wix or even our builder software who just don’t know why it’s not converting customers.
I’d really urge you to think about the following, either as someone who is refreshing their own site or considering hiring someone to do it for them.
These are really the basic 7 reasons why sites don’t convert. Of course, there are loads more reasons but look at these ones first!
November 13, 2017 — So, you want to build a site for your business, or perhaps start a blog. You’ve heard about WordPress, but you are not quite sure where to start. This video helps you learn the basics that will set you on the path to building great things with WordPress.
October 26, 2017 — We will discuss the importance of treating your website as the center of everything that you do online. Social media, email marketing, offline interactions all need to point back to your website. It’s the one thing online that you have complete control over.
October 22, 2017 — I work with WordPress site owners every day, many have been hacked. I’d like to share actionable steps to keep WordPress sites safe.
October 20, 2017 — ‘It’s just a website, right?” Why do we always get this question when asked to bid or scope a new project? Let’s be honest, it’s so much more than just a website. Thinking ‘it’s just a website’ when approaching a project, is similar to thinking ‘it’s just a house’ when you approach a realtor. If someone is investing their resources in you creating a dynamic website for their business or organization, you should have a solid blueprint and strong foundation for making it happen. Learn how to speak in a language your clients will understand.
Attendees will walk away with valuable insight into discussing websites with clients, the right questions to ask to get the full story and manage expectations, a checklist for assets to request up front, and a comprehensive site map to make the design process run smoothly.
October 17, 2017 — In this talk, I will take you through the requirements, decision making, and steps I took to build WP in One Month, an online learning websites built on top of WooCommerce and LearnDash.