August 11, 2019 — “Copyright infringement is an area of the law that affects all website owners and content creators, yet is widely misunderstood. There are a lot of threats thrown around when an image or text is copied as well as common misconceptions about how to share content. Website owners are often threatened with lawsuits and large fines for using a non-original image or text, even after they seemingly used the content properly.
Because of this, I would like to demystify copyright: to examine and clarify copyright infringement.
Some of the topics I will cover include:
– What is the DMCA (Digital Millennium Copyright Act) and how it affects content creators and website owners
– Distinguishing what is and is not copyrightable
– Knowing your rights
– What content you can and cannot use
– What to do if your content has been stolen
– What to do if someone has filed a DMCA notice (or threatened a lawsuit) against you
I am excited to share what I have learned working in copyright infringement, so that WordPress users can not only add content to their sites with confidence, but also protect what they have created under copyright law.”
June 26, 2019 — This talk will provide an overview of the planning and execution of taking over an existing website. Sometimes we don’t get to start a project at the beginning. This talk will show users what to expect, and how to be prepared for it. Topics will include: Executing a safe handoff, initial housekeeping, planning for improvements, staging and deployment of changes, stakeholder management, and ongoing maintenance.
May 10, 2019 — The white screen of death! You were simply uploading content, updating a WordPress plugin, or clicking on this neat thing to see what it does and then your screen goes blank. You cannot login to your website. You can’t even see your WP login screen anymore. HELP!
In this session, you’ll learn how to break your WordPress site by:
* Updating to the latest version of WordPress
* Updating your plugins
* Adding new plugins
* Adding 301 redirects
* And much more
Most importantly, you’ll learn how these seemingly innocuous updates that should be easy to make on your website can break your WordPress site if not done properly.
April 24, 2019 — Vraag nooit meer ‘wat verkoop je’. Vraag voortaan: wat los je op? Een korte talk over marketing, waarin je wordt uitgedaagd om anders naar websites te kijken. Naar die van jezelf en die van je klanten.
April 11, 2019 — This talk is a hands-on workshop aimed towards new WordPress users. Kayleigh will walk you through the first time you login to WordPress, where to find popular features in the dashboard, and how to find some more hidden settings.
She’ll also cover how to install your first couple of plugins and include some tips on how to find good and useful plugins.
March 18, 2019 — As someone trained in both traditional design and web, with experience as a front end developer and as the principal designer at both a freelance company and a high paced start-up, I’ve learned how important it is to bridge the gap between departments. By understanding where all of the people working on your project are coming from you can increase efficiency, decrease workplace tension, and make better sites faster. Using real life examples from a variety of design and development situations, I’ll point out some of the main areas where confusion arises and where increased communication can make everyone’s life easier.
January 8, 2019 — (Video dark first 50 sec)
We all want to engage website visitors, bring them value and maybe even convert them into paying customers. I know I want to do all three! But if you don’t know who the people visiting your website are or what they really want, how can you do any of this? I want to give you some actionable tips and tools that will shed some light on who’s visiting your website and allow you to get the feedback you need to turn your site into something your visitors can’t get enough of 🙂
Using Google Analytics to get visitor data
Using Hotjar to get visitor data
How to use that data to dictate your marketing strategy
December 31, 2018 — How many times have you been in a situation where the client is never happy with the results, no matter what you do? How many ’emergency’ messages have you responded to because the site isn’t quite right in some new way? How many clients have you lost or fired because they honestly had no idea what they really wanted? If you answered yes to any of those questions, this session is for you!
Gathered from years of ‘learning it the hard way’ I am excited to share my knowledge with Freelancers, Agency Owners, Project Managers, Business Development professionals as well as anyone else who wants to better manage conversations.
Walk away from this talk with a better understanding of:
Project And Sales Pipeline Strategy
Uncovering Client Business Goals
KPIs vs KPIs
December 29, 2018 — A website is a living and breathing piece of your overall business & marketing plan. You need to feed it! This presentation will cover why a website isn’t a “set it and forget it” entity.
Learn about content creation types, determine the need for enhanced features (eCommerce, membership, LMS), ways to encourage visitor engagement, website security and site backups and when it might be time to redesign the site itself.