The average conversion rate of a website is only 2%. Do you know why the other 98% of your visitors didn’t convert? Do you even know what made the 2% convert with you instead of your competitors? Getting answers to the questions above is one of the key aspects needed to increase your conversion rates. But how can you get these questions answered?

In this talk, I will explain three methods to help you with this. For each method, estimated time/cost, suggested tools and recommended tasks/questions will be provided to help you get the most out of your research efforts.