In this talk I share how to use online surveys, user interviews, analytics and focus groups to build better websites. Shifting the conversation from client focused projects to user focused experiences allows you to truly understand and deliver for your users.

We will explore when to leverage tools like Google Analytics, Inspectlet, and marketing automation platforms. The outcome is a stronger relationship with your client, a repeatable method for continued website improvements, and an outstanding experience for both the client and its users.