March 19, 2020 — In this talk I share how to use online surveys, user interviews, analytics and focus groups to build better websites. Shifting the conversation from client focused projects to user focused experiences allows you to truly understand and deliver for your users.

We will explore when to leverage tools like Google Analytics, Inspectlet, and marketing automation platforms. The outcome is a stronger relationship with your client, a repeatable method for continued website improvements, and an outstanding experience for both the client and its users.

October 27, 2016 — In this talk I present my findings from interviews with over 15 WordPress agency founders and ask them what steps they have done to improve their client process, from selling a project for top dollar to handling design concerns and poorly-constructed feedback. We designers and developers can all learn from one another on how best to structure the relationship, continue to deliver outstanding results and avoid headaches.

Presentation Slides »