When we talk about SEO, most people think about Google rankings. There has been a trend in the past few years of decreased reliance on Google. Content creators and businesses are finding very targeted platforms—like Amazon, Reddit, Facebook, and more—to rank better in. The dependence on Google for traffic is waning and website/business owners must adapt. This talk explores how to tackle the current state of SEO, as well as how to prepare for an evolving internet. We’ll discuss buying behavior, voice search, augmented reality, AI, and much more.

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