I will speak about how to identify content for good stories, how to make them up, how to create, tell and sell. Learn about Break the rules-methods, based on Edward de Bono and Design Thinking. Learn how to re-think your way of content creating and learn new ways to approach your content. I will also talk about the future of content, based on the research results in my book Der Content-Coach (published by Springer-Gabler).
And as John Hall, CEO of US-marketing agency Influence & Co told me: “I’d rather have you not to do anything and save your money if you are just going to half-ass it. If you want to lead your industry in content and gain trust, you need to make the investment to get there.”