Last year, Google incorporated the Lighthouse tool into its PageSpeed Insights API for mobile. This tool checks a web page to determine how optimal the mobile experience is a for a visitor. As more than half of Internet traffic comes through mobile devices, these are the visitors that need to be prioritized.

Earlier this year Mediavine began developing a WordPress theme framework built for speed. The goal was to achieve a perfect score on Lighthouse, while maintaining all of the basic WordPress content creation functionality.

This session focused on the individual aspects Lighthouse analyzes, and how Mediavine was able to optimize that framework for each of those areas during the development of a theme. The purpose of this presentation was to supply insight on how organizations can achieve a higher Lighthouse score and improve their own search engine ranking, while providing an optimal experience for their readers.