People aren’t interested in what you have to offer, your products or services; people want their own desires and thoughts responded to. Ivana will describe in detail what it is you need to do so that your content produces the exact thing people want.
How to know what it is people want, which tools to use and how to produce the most relevant, engaging and valuable content – both for your customers and yourselves? What makes the content really great, and truly stand out? These are some of the questions that will be answered during Ivana’s talk.