We all know that 3 seconds is all it takes to lose the attention of visitors to our web pages. But there’s hope yet! We can all win on the web by leveraging the brain’s strengths and limitations. An understanding of how the human brain processes visual information can greatly help us win our visitors over and keep them where we want them, instead of losing them to cyberspace.
In this talk, I want to present how the JavaScript ecosystem has flourished in recent years, creating a wide range of opportunities for contributors working on the Gutenberg project. At the same time, I want to explain many of the architectural decisions that have sought to make the transition as smooth as possible for those familiar with developing products and services based on WordPress.