I Built It, but They Didn’t Come: Why Field of Dreams Marketing Doesn’t Work

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December 26, 2020

Over the last couple of years, it has become harder in the WordPress space to just build something and expect it to sell. In this talk, I will review my own experience with creating courses and expecting people to just buy them. We’ll go over what I did right, what I did wrong, and what I’m working on to make my marketing plan better.

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WordCamp Lancaster 2018 18


Joe Casabona 21


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