August 31, 2020 — Google Data Studio allows you to build beautiful custom dashboards for a variety of data and analytics. You can pull in data from Google Analytics, Google Adwords, Google Search Console and even from other products such as Bing Ads, Facebook Ads, LinkedIn, Twitter and more. In this talk, we will walk through how to create your first dashboard and connect it to multiple sources.

June 1, 2020 — Everybody knows Google Analytics is the best way to track traffic to your WordPress website. But setting up Google Analytics correctly and understanding all the information they provide can be a challenge. In this session, Chris Edwards will do a deep dive into Google Analytics.

We’ll cover:

Basic installation on WordPress Website
Audience reports
Acquisition reports
Behavior reports
Filters & Segments
Event Tracking
Setting up Goals & Goal Tracking
UTMs
Setting up Custom Dimensions
Overview of Google Data Studio
List of recommended plugins

Presentation Slides »

February 5, 2020 — Google Data Studio allows you to build beautiful custom dashboards for a variety of data and analytics. You can pull in data from Google Analytics, Google Adwords, Google Search Console and even from other products such as Bing Ads, Facebook Ads, LinkedIn, Twitter and more. In this talk, we will walk through how to create your first dashboard and connect it to multiple sources.

January 16, 2020 — November 9th, 2017 – What good is your website if you have no conversions? Let’s discuss how to design your site to be a conversion machine. We will look at common design trends that convert well and even talk about ways to determine what is the best design for your audience. We will cover homepage design, subpages, landing pages and conversion funnels/paths.

January 2, 2020 — February 10, 2018 – Once the champagne has been popped and the celebration comes to an end of the launch of your new website, you now need visitors and customers! We will dive into different marketing methods such as SEO, PPC, Social Media and more. Topics we will cover will be which social networks you should be a part of, what type of content you should publish, ways to build backlinks for SEO, the basics of how to rank your website in search and when you should look to PPC. In addition, we’ll cover how to track the performance of your new website to better understand your ROI.

August 5, 2019 — I am an introvert, that guy that hides in the corner at public events, but, I was also a freelancer, who became an agency owner. How you ask? Well, I had to overcome my fear of networking and sales to build my freelance business. I had to find ways to overcome my fear and build my business.

I will share with you simple tips and tricks I used to overcome my fear of sales and networking. I will help motivate you to get out there and find clients and sell to them at the rate you want for your self. We will talk about you create a sales pitch that works for you and that you are comfortable with.

If you’re an introvert looking to learn how to talk shop or your an extrovert who wants tips on freelance sales, this is the talk for you.

Takeaways:

Sales TipsSales ToolsSales Motivation

January 4, 2019 — Google Data Studio allows you to build beautiful custom dashboards for a variety of data and analytics. You can pull in data from Google Analytics, Google Adwords, Google Search Console and even from other products such as Bing Ads, Facebook Ads, LinkedIn, Twitter and more. In this talk, we will walk through how to create your first dashboard and connect it to multiple sources.

January 3, 2019 — In this talk, we will dive into what you need to know to start tracking your website with Google Analytics. We will cover the basic installation on a WordPress website and then dive into the features of Google Analytics. In this talk, we will cover audience reports, acquisition reports, behavior reports, filters & segments, event tracking, setting up goals, UTMs and save some time for your questions.

August 11, 2018 — Learn how to go beyond just dropping Google Analytics code onto your website. This talk will dive into the depths of Google Analytics, and show you how to really use Google Analytics to its fullest. I will show you how to set up Goals, eCommerce, segmentation reports, custom dashboards, advanced filters, referral spam filters and segments, virtual page views, and much more. You will also learn about the difference between Google Analytics, Mixpanel and Kiss Metrics and when you should use these other tools.

Presentation Slides »

July 31, 2018 — In this talk, we will dive into what you need to know to start tracking your website with Google Analytics. We will cover the basic installation on a WordPress website and then dive into the features of Google Analytics. In this talk, we will cover audience reports, acquisition reports, behavior reports, filters & segments, event tracking, setting up goals, UTMs and save some time for your questions.

Presentation Slides »