Speakers: Chris Edwards

  • Chris Edwards: Designing for Conversions

    Chris Edwards: Designing for Conversions

    WordCamp Orlando 2017Speaker: Chris Edwards

    January 16, 2020 — November 9th, 2017 – What good is your website if you have no conversions? Let’s discuss how to design your site to be a conversion machine. We will look at common design trends that convert well and even talk about ways to determine what is the best design for your audience. We will cover homepage design, subpages, landing pages and conversion funnels/paths.

  • Chris Edwards: What To Do Once You Launch A New Website

    Chris Edwards: What To Do Once You Launch A New Website

    WordPress Meetup Orlando 2018Speaker: Chris Edwards

    January 2, 2020 — February 10, 2018 – Once the champagne has been popped and the celebration comes to an end of the launch of your new website, you now need visitors and customers! We will dive into different marketing methods such as SEO, PPC, Social Media and more. Topics we will cover will be which social networks you should be a part of, what type of content you should publish, ways to build backlinks for SEO, the basics of how to rank your website in search and when you should look to PPC. In addition, we’ll cover how to track the performance of your new website to better understand your ROI.

  • Chris Edwards: Overcome Your Fear Of Sales and Networking

    Chris Edwards: Overcome Your Fear Of Sales and Networking

    WordCamp Asheville 2019Speaker: Chris Edwards

    August 5, 2019 — I am an introvert, that guy that hides in the corner at public events, but, I was also a freelancer, who became an agency owner. How you ask? Well, I had to overcome my fear of networking and sales to build my freelance business. I had to find ways to overcome my fear and build my business.

    I will share with you simple tips and tricks I used to overcome my fear of sales and networking. I will help motivate you to get out there and find clients and sell to them at the rate you want for your self. We will talk about you create a sales pitch that works for you and that you are comfortable with.

    If you’re an introvert looking to learn how to talk shop or your an extrovert who wants tips on freelance sales, this is the talk for you.

    Takeaways:

    Sales TipsSales ToolsSales Motivation

  • Chris Edwards: Google Data Studio

    Chris Edwards: Google Data Studio

    WordCamp Birmingham 2018Speaker: Chris Edwards

    January 4, 2019 — Google Data Studio allows you to build beautiful custom dashboards for a variety of data and analytics. You can pull in data from Google Analytics, Google Adwords, Google Search Console and even from other products such as Bing Ads, Facebook Ads, LinkedIn, Twitter and more. In this talk, we will walk through how to create your first dashboard and connect it to multiple sources.

  • Chris Edwards: Tracking Your Website with Google Analytics

    Chris Edwards: Tracking Your Website with Google Analytics

    WordCamp Birmingham 2018Speaker: Chris Edwards

    January 3, 2019 — In this talk, we will dive into what you need to know to start tracking your website with Google Analytics. We will cover the basic installation on a WordPress website and then dive into the features of Google Analytics. In this talk, we will cover audience reports, acquisition reports, behavior reports, filters & segments, event tracking, setting up goals, UTMs and save some time for your questions.

  • Chris Edwards: Conversion Rate Optimization 101

    Chris Edwards: Conversion Rate Optimization 101

    WordCamp Atlanta 2018Speaker: Chris Edwards

    August 11, 2018 — Learn how to go beyond just dropping Google Analytics code onto your website. This talk will dive into the depths of Google Analytics, and show you how to really use Google Analytics to its fullest. I will show you how to set up Goals, eCommerce, segmentation reports, custom dashboards, advanced filters, referral spam filters and segments, virtual page views, and much more. You will also learn about the difference between Google Analytics, Mixpanel and Kiss Metrics and when you should use these other tools.

    Presentation Slides »

  • Chris Edwards: Tracking Your Website with Google Analytics

    Chris Edwards: Tracking Your Website with Google Analytics

    WordCamp Jacksonville 2018Speaker: Chris Edwards

    July 31, 2018 — In this talk, we will dive into what you need to know to start tracking your website with Google Analytics. We will cover the basic installation on a WordPress website and then dive into the features of Google Analytics. In this talk, we will cover audience reports, acquisition reports, behavior reports, filters & segments, event tracking, setting up goals, UTMs and save some time for your questions.

    Presentation Slides »

  • Chris Edwards: How to Kickstart Your Growth

    Chris Edwards: How to Kickstart Your Growth

    WordCamp Boston 2015Speaker: Chris Edwards

    July 29, 2015 — Learn how to collect data, analyze data and optimize your WordPress website using various free marketing tools.