Speakers: Chris Edwards

  • Chris Edwards: Google Data Studio

    Chris Edwards: Google Data Studio

    WordCamp Birmingham 2018Speaker: Chris Edwards

    January 4, 2019 — Google Data Studio allows you to build beautiful custom dashboards for a variety of data and analytics. You can pull in data from Google Analytics, Google Adwords, Google Search Console and even from other products such as Bing Ads, Facebook Ads, LinkedIn, Twitter and more. In this talk, we will walk through how to create your first dashboard and connect it to multiple sources.

  • Chris Edwards: Tracking Your Website with Google Analytics

    Chris Edwards: Tracking Your Website with Google Analytics

    WordCamp Birmingham 2018Speaker: Chris Edwards

    January 3, 2019 — In this talk, we will dive into what you need to know to start tracking your website with Google Analytics. We will cover the basic installation on a WordPress website and then dive into the features of Google Analytics. In this talk, we will cover audience reports, acquisition reports, behavior reports, filters & segments, event tracking, setting up goals, UTMs and save some time for your questions.

  • Chris Edwards: Conversion Rate Optimization 101

    Chris Edwards: Conversion Rate Optimization 101

    WordCamp Atlanta 2018Speaker: Chris Edwards

    August 11, 2018 — Learn how to go beyond just dropping Google Analytics code onto your website. This talk will dive into the depths of Google Analytics, and show you how to really use Google Analytics to its fullest. I will show you how to set up Goals, eCommerce, segmentation reports, custom dashboards, advanced filters, referral spam filters and segments, virtual page views, and much more. You will also learn about the difference between Google Analytics, Mixpanel and Kiss Metrics and when you should use these other tools.

    Presentation Slides »

  • Chris Edwards: Tracking Your Website with Google Analytics

    Chris Edwards: Tracking Your Website with Google Analytics

    WordCamp Jacksonville 2018Speaker: Chris Edwards

    July 31, 2018 — In this talk, we will dive into what you need to know to start tracking your website with Google Analytics. We will cover the basic installation on a WordPress website and then dive into the features of Google Analytics. In this talk, we will cover audience reports, acquisition reports, behavior reports, filters & segments, event tracking, setting up goals, UTMs and save some time for your questions.

    Presentation Slides »

  • Chris Edwards: How to Kickstart Your Growth

    Chris Edwards: How to Kickstart Your Growth

    WordCamp Boston 2015Speaker: Chris Edwards

    July 29, 2015 — Learn how to collect data, analyze data and optimize your WordPress website using various free marketing tools.