January 10, 2020 — Arpit works with Google in the Global Product Partnerships team and is currently focussed on building partnerships that improve the user experience on the Web in India. Prior to joining Google, he has worked with an e-commerce player, a smartphone OEM and a Telco and seen the rapidly evolving mobile ecosystem first hand.

His session will guide us to:
User-first websites are critical to acquire, engage, convert and retain customers. Immersive and delightful content, in the format your users prefer, is at the heart of user-first websites. According to research done by Google, 75% of users rate the page load time, as the most important UX element.

January 10, 2020 — Imran is a WordCamp Speaker, MeetUp Organizer, Translation Contributor, Plugin and Theme Developer currently associated with rtCamp. He also has experience in Node, React and Laravel. Imran is the author of the popular twenty nineteen WordPress theme ported over to Frontity in React.

His session will guide us to:
Progressive Web App is a hot topic on the web right now.As per recent studies ( Comscore ), users spend more time ( 87% ) on the native app compared to the mobile web because native apps are more predictable, they work offline, show notifications and have access to mobile sensors.

January 7, 2020 — Speaker Describes How to optimize your website to attract journalists and media. Also with more details on Two sides on public relations, Scenarios.

January 7, 2020 — Everybody uses stereotypes and prejudices. They help people to make sense of the world. That being said, prejudice is the enemy of equality and inclusion.In this talk in will talk about how prejudice affects women. I will look into women in general, but also zoom in to women in the tech industry and women in WordPress. I will explain the origin of prejudice from a sociological perspective and I’ll talk about the consequences of prejudices against women in our present day western society and in the WordPress ecosystem. To conclude, I will try to offer some solutions to overcome prejudice and to try to make our society a more equal and inclusive place. I promise, there will be jokes too!

January 7, 2020 — Je krijgt aardig wat bezoekers op je website elke maand, toch zie je maar een klein percentage converteren in leads en prospects. Hoe kan dit beter? Video is helemaal anno 2019. Door video in te zetten voor je business vergroot je de kans significant dat je bezoekers omzet naar leads en uiteindelijk klanten. Tijdens deze talk leer ik je hier alles over.

January 7, 2020 — De basis voor een goede website wordt gevormd door betekenisvolle HTML en de juiste woorden. Aan de hand van praktijkvoorbeelden legt Paul uit hoe je in elke fase van een ontwerpproces te maken hebt met toegankelijkheidsvragen. Niet alleen je HTML moet kloppen, ook je kleuren en je woorden. De keuzes die je in het begin maakt voor teksten hebben een bepalende invloed op het ontwerp. Soms is “Geen daden, maar woorden” beter.

January 7, 2020 — When I first started to attend conferences I looked up to speakers as if they where unreachable rockstars or better yet Gods who descended on our little blue planet. All-knowing creatures to educate us mere mortals. Let me tell you a secret… that’s not true! They are just like you and me. Down to earth people who want to share their knowledge and experience to help others. You can be the one on this stage too. Impostor syndrome is just a mind trick. I’m sure you also have something interesting to share which will benefit others. And guess what? Conference organizers are always on the lookout for new talent. I will show you how to get started. How to pick a first topic and craft your first talk; how to get confident on stage and benefit from public speaking. And let’s bust some myths along the way too, shall we?

January 7, 2020 — The WordPress community is built on human relationships. In the context of business, nothing that lasts was ever built by a single person. In the same way people connect with other people and develop networks, small companies can interact with larger organisations in a strategic way to build strong mutually beneficial partnerships. Creating these relations requires time, effort and understanding. However a lot of people struggle when it comes to contacting, developing and creating a connection with other entrepreneurs or large companies. Thankfully, there are steps you can follow to approach a potential partner and write enticing emails and proposals that will immediately get their attention and bring you the desired results. As a Partnerships Manager at SiteGround, I develop relations like these and I will share practical tips and guidelines to help you express the benefits of a mutual partnership and expand them into a successful collaboration.

January 7, 2020 — You’re a blogger and as a good bloggers habit, you’ve added the Google Analytics tracking code to your site. Because, why not right? You’re tracking data from your visitors but you keep procrastinating on doing things with all this data. The times you’ve opened Google Analytics, you find yourself glazing at all the numbers and reports. With the emphasis on glazing. Because you don’t really know what you are looking at. The numbers aren’t speaking for themselves and you find yourself lost and overwhelmed. In the back of your mind you know that Google Analytics can help you optimize your site but you just don’t know where to start. So how can you use Google Analytics without having to be an expert? Without having to do complicated implementations. That’s what this talk is about. Using Google Analytics with little knowledge and getting just the information from this tool that you can use to optimize your blog. And who knows, you might end up liking Google Analytics!

January 7, 2020 — De laatste jaren is er enorm veel veranderd op het gebied van SEO. Wat een aantal jaar geleden nog zorgde voor topposities in Google werkt nu juist averechts. Google wordt slimmer, het algoritme wordt continu geüpdatet en de concurrentie wordt groter. Hoe schrijf je een goede SEO-tekst anno 2019? In deze talk vertel ik over de laatste trends op het gebied van SEO-copywriting en deel ik praktische tips waar je direct mee aan de slag kunt.