Social media is an important marketing arm for many websites and businesses. But in most cases, the content lives and dies relatively quickly. How can you use social media to improve your website SEO?

Michelle will share how she turned a surprise viral video (currently at 31.5 million views) into website SEO gold.

Plus, she’ll share how to create strategic social media content that can improve website rankings in Google, regardless of how well they perform on their respective platforms.